Here are some data-driven insights you should be aware of when creating highly shareable content:
- Inspire awe, outrage, laughter, or amusement.
- Appeal to people’s narcissistic side (think BuzzFeed quizzes). Also use personal direction in your headlines [ex Do you want to know how you’re losing money every day?].
- Long-form content [more than a tweet] has less competition, and more shares on average.
- List posts and infographics are more likely to be shared.
- Make sure your article inspires trust. Have a byline, and bio. Make sure you have a professional logo and design as well.
- Mix text with visually appealing elements.
- Implement social metadata such as the Facebook preview image
- Reach out to influencers before you write your content.
- Promote your articles after it’s been published for a week
- Tuesday is the best day to publish and promote content
You probably have to do this for more than one article to compile a list of influencers you want to share your content, but once you have this list, you should try to reach out to each of them and get them involved in your content in some way such as:
-Asking them for a quote you’ll use in your article
-Asking them a question to get feedback on an idea
-Linking to something they wrote about your topic.
People love to share things they’ve been involved in, even if they weren’t involved in it directly. If you can do that somehow, they’ll more likely to share your article with their followers after you’ve published it.
Utilize keywords and tagging to increase the “searchablity” of your post.
Be aware of “trending” subjects to take advantage of riding the news cycle for your articles.
Write rebuttal comments on social media articles on similar subjects with links back to your site.
Make sure pictures and graphics are high quality and sized properly.
Repost with a new headline one week after initial post.